Rugby Property Market Update – September 2025

Rugby Property Market Update – September 2025

Rightmove has just published its latest House Price Index, giving us a clear picture of how the housing market is performing across the country. Here’s what’s happening nationally, and what it means for homeowners and buyers in Rugby and East Warwickshire.

The Big Picture


The average UK asking price is now £370,257 up 0.4% this month, but 0.1% lower than a year ago.

The dip in annual prices is being driven by London and the south of England where supply is high and competition between sellers is tougher

Elsewhere, markets are proving more resilient with sales agreed across the UK up 4% compared to last year.


What’s Happening In The West Midlands?


For us in East Warwickshire, the news is positive.

The West Midlands is one of the steadiest regions - prices here are virtually unchanged year-on-year (down just -0.1%)

This puts Rugby and surrounding towns in a stronger position compared to many southern areas.where values have slipped further.

Homes here are still attracting buyers when priced realistically helped by the area’s excellent transport links (M1, M6, and train to London) and strong demand for family housing.


Mortgage Rates And Buyer Affordability


Mortgage costs are easing


The average two-year fixed rate has fallen from 5.03% to 4.52% over the past year.

  • For someone buying at today’s average asking price with a 20% deposit, that’s nearly £100 less on monthly repaymentscompared to a year ago

  • This makes moving more affordable for many buyers, especially first-time buyers in our county.


What This Means For Sellers In Northamptonshire


Price realistically


  • Buyers are out there, but they are price-sensitive. Homes that are sensibly marketed are the ones achieving strong interest.

  • Competition in the south of England is fiercer, but here in the East Midlands, stock levels are more balanced – giving Northamptonshire sellers a better chance to stand out without heavy discounting.

  • If the Government introduces new property taxes in November’s Budget, they’re likely to affect London and the south more than our region.


What This Means For Buyers In Northamptonshire


A Good Window of Opportunity


With mortgage rates easing and more choice on the market, this is a good window of opportunity.

  • Prices in Northamptonshire remain steady compared to the national picture, so buyers can feel confident they’re purchasing in a stable market.

  • Acting before the Budget may help avoid any knock-on effects if tax changes create uncertainty.

In Summary


The housing market in Northamptonshire is holding up well, despite headlines of falling prices elsewhere. Sellers here should focus on competitive, realistic pricing to attract committed buyers. For buyers, improving affordability and a good selection of homes means there are opportunities to move with confidence this autumn.
 
You can view the Rightmove House Price Index Here: CLICK HERE or view the PDF Report here: CLICK HERE


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Buying a home is one of life’s biggest decisions. Whether it’s your first purchase or your fifth, the process can feel daunting, with plenty of pitfalls to avoid. From mortgages and surveys to legal paperwork and negotiations, there’s a lot to take on board. By arming yourself with the right information and working with a knowledgeable local estate agent, you’ll be better placed to make smart decisions and find the home that truly fits your needs.

Every seller wants the same thing: to move. Not just to list their home, but to actually get it sold and move on to the next chapter. But here’s the thing – not every estate agent is as good as the next at making that happen.

When it comes to selling your home, small improvements can make a big difference to the final price you achieve. The good news is that you don’t always need a full renovation. With a few cost-effective upgrades, you can boost your property’s appeal and attract more motivated buyers.

We’re delighted to announce that Campbells Estate Agents have won The British Property Award for Daventry 2025, making this our third major award win this year.