Rugby Property Market Update – September 2025

Rugby Property Market Update – September 2025

Rightmove has just published its latest House Price Index, giving us a clear picture of how the housing market is performing across the country. Here’s what’s happening nationally, and what it means for homeowners and buyers in Rugby and East Warwickshire.

The Big Picture


The average UK asking price is now £370,257 up 0.4% this month, but 0.1% lower than a year ago.

The dip in annual prices is being driven by London and the south of England where supply is high and competition between sellers is tougher

Elsewhere, markets are proving more resilient with sales agreed across the UK up 4% compared to last year.


What’s Happening In The West Midlands?


For us in East Warwickshire, the news is positive.

The West Midlands is one of the steadiest regions - prices here are virtually unchanged year-on-year (down just -0.1%)

This puts Rugby and surrounding towns in a stronger position compared to many southern areas.where values have slipped further.

Homes here are still attracting buyers when priced realistically helped by the area’s excellent transport links (M1, M6, and train to London) and strong demand for family housing.


Mortgage Rates And Buyer Affordability


Mortgage costs are easing


The average two-year fixed rate has fallen from 5.03% to 4.52% over the past year.

  • For someone buying at today’s average asking price with a 20% deposit, that’s nearly £100 less on monthly repaymentscompared to a year ago

  • This makes moving more affordable for many buyers, especially first-time buyers in our county.


What This Means For Sellers In Northamptonshire


Price realistically


  • Buyers are out there, but they are price-sensitive. Homes that are sensibly marketed are the ones achieving strong interest.

  • Competition in the south of England is fiercer, but here in the East Midlands, stock levels are more balanced – giving Northamptonshire sellers a better chance to stand out without heavy discounting.

  • If the Government introduces new property taxes in November’s Budget, they’re likely to affect London and the south more than our region.


What This Means For Buyers In Northamptonshire


A Good Window of Opportunity


With mortgage rates easing and more choice on the market, this is a good window of opportunity.

  • Prices in Northamptonshire remain steady compared to the national picture, so buyers can feel confident they’re purchasing in a stable market.

  • Acting before the Budget may help avoid any knock-on effects if tax changes create uncertainty.

In Summary


The housing market in Northamptonshire is holding up well, despite headlines of falling prices elsewhere. Sellers here should focus on competitive, realistic pricing to attract committed buyers. For buyers, improving affordability and a good selection of homes means there are opportunities to move with confidence this autumn.
 
You can view the Rightmove House Price Index Here: CLICK HERE or view the PDF Report here: CLICK HERE


Get in touch with us

If you’re planning to sell in early 2026, now is the time to understand the timeline, the preparation and the steps that will help you move smoothly from listing to completion.

With the 2025 Autumn Budget now confirmed, there are a few changes ahead for the property market. Whether you’re planning to sell, buy, rent out, or just keeping tabs on your home’s value — here’s what you need to know.

Thinking of selling soon? Setting the right asking price can make or break your move. Here’s why overvaluing your home, even with the best intentions, can actually reduce its true market value and slow your sale.

Autumn may not be the first season that comes to mind when people think about moving, but it can be a surprisingly strong time to sell. Buyers who are still active at this stage of the year tend to be serious about completing before Christmas or the new year. With the right preparation, your home can stand out and attract motivated buyers even as the nights draw in.