Prepared before it goes to market: what happens in the first two weeks
A property that goes to market well prepared almost always performs better than one rushed online before it is ready. Here is what typically happens before your listing goes live.
Photography, floorplans and video
We arrange professional photography, a clear floorplan, and, where it adds value, video, since this is usually where a buyer first decides whether your home is worth viewing at all. Good photography is not simply about a wide-angle lens, it is about capturing your home the way it genuinely feels to walk through, at the time of day and in the light that shows it best.
Getting the paperwork in order
Your Energy Performance Certificate, leasehold information if applicable, and details of fixtures and fittings are all worth sorting out early. Chasing these later, once a buyer is found and everyone is keen to move quickly, is one of the more common and entirely avoidable causes of delay.
Agreeing the right price and the right timing
We will talk through your appraisal figure, current buyer demand, and whether there is a particular time that makes sense to launch, avoiding a clash with a run of similar properties nearby, for example, or timing around school holidays if that affects demand for family homes in your area.
Writing the listing itself
We write every listing carefully, describing your home specifically, mentioning the details that actually matter, rather than relying on the exaggerated, interchangeable language so much of the industry falls back on. A listing that could describe any house on the street is a wasted opportunity to show buyers what actually makes yours worth viewing.
Getting the timing of enquiries right
New listings tend to get a burst of attention in the first few days, particularly from buyers with saved search alerts. Launching mid-week, rather than on a Friday afternoon when fewer people are actively browsing, can make a genuine difference to how much of that early attention your listing actually captures.
A final check before launch
Before anything goes live, we run through everything together: the photographs, the floorplan, the description, the price, and the paperwork, so you have the chance to raise anything you are unsure about before your home is visible to buyers.
This kind of preparation rarely feels exciting at the time, but getting it right is usually the difference between a listing that performs well from day one and one that needs correcting later, after it has already made a weaker first impression than it should have.