How People Are Now Using AI (Like ChatGPT) to Find Their Next Home – And Why It Matters for Property
If you’ve asked ChatGPT to “find me a three-bedroom house near Daventry with a big garden and parking”, then you’ve already seen the future of how people search for property.
AI is changing the way buyers discover homes — and that’s great news for sellers… as long as your estate agent is keeping up.
From scrolling Rightmove to talking with AI
For years, the big property portals like Rightmove and Zoopla have dominated how people find homes. But AI tools like ChatGPT are now being used to do the hard work for buyers.
Instead of spending hours scrolling, people can simply type or say what they want — “Find me a character cottage in Northamptonshire with a home office and countryside views” — and within seconds, AI can scan listings, summarise details, and even suggest specific areas or properties.
It’s quick, it’s smart, and it’s getting more popular by the day.
Why this is an advantage for you as a seller
The more ways there are for people to discover your property, the better.
AI-powered search tools don’t just rely on the big portals — they use website content, local keywords, and structured data to identify relevant properties.
That means if your estate agent’s listings are written and presented properly, your home is far more likely to appear in these new AI-driven searches.
Put simply: the better your agent’s digital strategy, the more visibility your property gets.
What your estate agent should be doing in the AI age
If your agent isn’t optimising for AI yet, they’re already behind. Here’s what they should be doing:
✅ Writing human-first, keyword-smart property descriptions
AI tools (and Google’s own AI systems) love detailed, natural descriptions — not robotic jargon or bullet points. That’s something we’ve always focused on at Campbells — writing in a conversational, story-led style that connects emotionally and ranks well.
✅ Structuring listings with rich data
Things like room measurements, features, postcode tagging, and internal links to local area pages all help AI identify and categorise your property more effectively.
✅ Making sure your property appears on well-optimised platforms
It’s not just about being on Rightmove anymore. Your property should live on a properly optimised website — like ours — that AI tools can actually understand and index.
✅ Leveraging new AI search browsers like Atlas
At Campbells, we’re already testing how our listings appear through Atlas, one of the new AI-integrated browsers that blends web search with conversational tools. It’s an exciting step forward — it means when someone asks, “Show me homes for sale in Crick,” Atlas can pull up our listings directly from our website, not just the portals.
The takeaway for sellers
AI isn’t replacing estate agents — but it’s definitely changing what good estate agency looks like.
If your agent isn’t embracing this new digital landscape, your property could be invisible to a growing number of potential buyers.
At Campbells, we’re already using AI tools (and keeping a close eye on how platforms like Atlas and ChatGPT surface content) to make sure your home is seen by the right people, in the right places, at the right time.
Because the future buyer for your home might not be scrolling — they might just be asking ChatGPT.