Choosing the right way to sell during a separation

Choosing the right way to sell during a separation

When selling a property jointly, clarity and certainty are vital. We offer three distinct routes to market, each offering different levels of exposure, privacy, and speed.

Traditional Sale

You get full marketing across all major portals to reach the widest buyer pool. This approach attracts maximum competition, which is ideal when achieving the highest overall sale price is the shared priority.

Soft Launch

A discreet option where the property is presented to our pre-qualified registered buyers first. This suits co-owners who prefer privacy, allowing you to gauge market value and buyer interest quietly without public portal listings or a sign outside.

Express Sale

Designed for owners who want a swift, structured resolution. We front-load the legal work by compiling a full conveyancing pack with your solicitors before viewings begin.

The property is listed at an agreed guide price for a focused 7 to 10 day window to generate competitive offers quickly. This focused approach can achieve an exchange of contracts in 4 to 6 weeks, providing a definitive timeline for both parties to plan their next steps.

How to think about which one is right for you

If achieving maximum market value is paramount, a Traditional Sale is usually best. If discretion is the priority while you finalize plans, a Soft Launch works well. If certainty and a fixed timeline are most important, an Express Sale is worth serious consideration.

Adapting as you go

You are never locked into one strategy. If a Soft Launch does not produce the desired result, moving to an open Traditional Sale is simple.

Your local associate can talk through these options impartially with both of you.




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There is no single correct way to sell every property. We offer three different routes to market, and which one suits you depends on your property, your circumstances and what you are hoping to achieve. It is worth understanding all three properly before deciding.

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